UTM Link Builder with Presets
Generate error-free tracking links and save your configurations to ensure data consistency in Google Analytics.
Save Current Config
Your Saved Presets
Consistency is key Google Analytics is case-sensitive. Always use lowercase to prevent split data (e.g., "Email" vs "email").
Master campaign tracking with a consistent UTM strategy
Messy data ruins analytics. If you run paid ads, email newsletters, or social media campaigns without proper tagging, your "Direct" traffic bucket in Google Analytics will inflate, and you will lose visibility on what actually drives revenue.
This UTM link builder solves the primary cause of bad data: human error. By saving your standard parameters as presets, you ensure your entire marketing team uses the exact same naming conventions every time.
Why case sensitivity breaks your reporting
Google Analytics (GA4) is strictly case-sensitive. This means it treats these three source tags as three completely different entities:
- utm_source=Facebook
- utm_source=facebook
- utm_source=FACEBOOK
When you pull a report, you will have to manually sum these rows to get the truth. Stop doing that work. Use the tool above to force consistency.
Standard definitions for UTM parameters
Use these definitions to standardize your tracking:
- Campaign Source (utm_source): The referrer. Who is sending the traffic? (e.g.,
google,newsletter,bing). - Campaign Medium (utm_medium): The marketing medium. How was the link delivered? (e.g.,
cpc,email,organic_social). - Campaign Name (utm_campaign): The specific product promotion or slogan (e.g.,
summer_sale_2025).
How to use the presets feature
Most marketers use the same 5-10 combinations of Source/Medium repeatedly. Instead of retyping them:
- Fill in the Source and Medium (e.g.,
facebookandcpc). - Enter a name in the "Save Current Config" box (e.g., "FB Paid").
- Click Save.
- Next time, just click "FB Paid" to instantly populate the fields.