For small businesses and ecommerce brands that want one partner who measures first, then acts. SEO, analytics, conversion work and budget decisions, handled directly and explained plainly.
You sell online or take enquiries through your website
You've spent on marketing and can't tell what worked
You'd rather have one person who understands both the data and the site
What we do for you
Pick one area or combine them. Every piece of work starts by checking the tracking, so the results we report are real.
SEO and content intelligence
Search strategy built on demand data and user intent, not keyword guesswork. Technical fixes, content that answers real questions, and pages that deserve to rank.
You get: Ranking pages mapped to revenue, and a content plan you can follow
Analytics and dashboards
GA4, Tag Manager and Search Console set up properly, then one dashboard that answers the questions you actually ask about the business.
You get: Tracking you can trust and a live dashboard
Conversion and A/B testing
Statistical testing on the pages that matter most, so you get more from the traffic you already pay for.
You get: Tested changes with results you can read
Customer segmentation
Group customers by what they do and what they're worth, so offers, ads and emails reach the right people.
You get: Segments with size, value and a plan for each
Marketing mix and budget
Channel-level modelling that shows where the next rand, pound or dollar should go, and where it's wasted.
You get: A budget split backed by your own data
Predictive analytics
Forecasts for demand, churn and customer value, so you plan stock, spend and follow-ups ahead of time.
You get: Forecasts with ranges, refreshed as data arrives
Built for ecommerce, too.
Online stores have their own failure points. These are the ones we check first.
Product and category pages
Titles, internal links and structured data so products show up with price and availability in search.
Filters and faceted navigation
Stop filter combinations from creating thousands of thin pages that waste Google's attention.
Ecommerce tracking
GA4 purchase, cart and product events that match your order data, so revenue by channel adds up.
Speed and checkout
Core Web Vitals and checkout friction, tested against conversion rather than guessed at.
Replatforms and redesigns
Redirect maps and launch checks so a new store doesn't lose the rankings the old one earned.
Businesses we've worked with
From student accommodation to fashion retail and B2B services.
No long discovery phase. You'll know what we're doing and why within the first few weeks.
Who you'll work with
Yaaseen Saleh, founder. Seven years in SEO, five as a data analyst and four in web development. You deal with the person doing the work.
Free strategy call
A short call about your goals, your site and what you've tried. You leave with next steps either way.
Audit and measurement fix
We check tracking, search visibility and site health, then fix the data before trusting it.
A plan with numbers attached
Priorities ranked by likely impact on revenue or leads, with the effort each one takes.
Monthly work and reporting
We ship the work, then report what moved and what we'll do next, in plain language.
Questions
What happens on the free strategy call?
We look at your site, your analytics (if you have them) and what you've tried so far. You'll come away with the two or three changes the data points to first. There's no obligation to work together.
Do you only work with South African businesses?
No. We're based in Johannesburg and work remotely with businesses anywhere. Our working day overlaps fully with the UK and Europe.
I'm not a numbers person. Will I understand the reports?
That's the point of them. Every report leads with what changed in revenue or leads, what we did, and what we'll do next. The technical detail is there if you want it.
What do you need from me to get started?
Access to your website and analytics (read access is enough to begin), a clear picture of what a good customer looks like for you, and someone who can say yes or no to changes.
Do you work with ecommerce stores?
Yes, it's a big part of what we do: product and category SEO, ecommerce tracking in GA4, site speed and conversion testing on product and checkout pages.
Let's look at your numbers.
Book a free strategy call. Bring whatever data you have, even if you're not sure it's right.